OSULLOC
STEEP A PIECE OF NATURESTEEP A PIECE OF NATURE
SUN, WIND, WATER, SOIL, AND FOG. OSULLOC TEAS GROW BY ABSORBING MOTHER NATURE’S GIFTS THAT ARE UNIQUE TO JEJU ISLAND. TO REDISCOVER YOUR TEA MOMENT, STEEP OSULLOC TEA. OSULLOC BRINGS A SENSE OF NATURE AND WELLNESS TO EVERY TEATIME. OUR PREMIUM-QUALITY TEAS DELIVER SURPRISINGLY DELICATE SCENTS AND FLAVORS. TO REDISCOVER A PERFECT TEA FOR EVERY OCCASION AND MOOD, JUST STEEP OSULLOC TEA AND SAVOR A PIECE OF NATURE.
REVIVING THE TEA CULTURE
IN 1979, OSULLOC STARTED CULTIVATING ITS FIELDS ON KOREA’S JEJU ISLAND, A NATURAL SETTING OPTIMAL FOR GROWING TEA. THE FOUNDER OF AMOREPACIFIC GROUP, JANGWON SUH SUNG-WHAN, BEGAN THIS JOURNEY WITH HIS STRONG COMMITMENT TO REVIVING KOREAN TEA CULTURE. IT TOOK MANY YEARS TO HARNESS THE NATURAL ENVIRONMENT AND MAKE THE BARREN ISLAND GREEN. FIELD BY FIELD, OSULLOC ESTABLISHED ITSELF AS KOREA’S NUMBER-ONE TEA BRAND.
BLESSED BY NATURAL RESOURCES
JEJU ISLAND IN 1979 WAS BARREN LAND, COVERED ONLY IN ROCKS AND WHIPPED BY WILD WINDS FROM THE SURROUNDING OCEAN. IN THE BEGINNING, IT WAS NO-MAN’S-LAND EVEN BY LOCAL STANDARDS. USING MODERN TECHNOLOGY TO MAXIMIZE ALL ASPECTS OF THE ISLAND’S NATURAL RESOURCES AT EVERY STEP IN THE CULTIVATION PROCESS, OSULLOC HAS ESTABLISHED A HIGH STANDARD FOR QUALITY AND SERVICE.
ABOUT JEJU ISLAND
CALLED “ISLAND OF THE GODS” BY THE LOCAL PEOPLE, OVAL-SHAPED JEJU ISLAND IS LOCATED IN THE SOUTH OF THE KOREAN PENINSULA. IT WAS FORMED APPROXIMATELY 2 MILLION YEARS AGO WHEN AN UNDERWATER VOLCANO ERUPTED. IN 2007, VOLCANIC JEJU ISLAND, WITH ITS ICONIC LAVA TUBES, WAS RECOGNIZED AS A UNESCO WORLD HERITAGE SITE DUE TO ITS UNIQUE FEATURES.
KOREAN TEA CULTURE
WE ARE PROUD PIONEERS IN PRESERVING KOREAN TEA CULTURE, WHICH HAS EXISTED FOR NEARLY 2,000 YEARS. TEAS WERE FIRST ENJOYED BY KOREA’S ROYAL FAMILY, MONKS, AND NOBLES. THROUGHOUT HISTORY, TEAS HAVE ALSO PLAYED A PART IN MANY ASPECTS OF KOREAN LITERATURE, POETRY, DRAMA, ART, AND MUSIC. PEOPLE SERVE TEA TO WELCOME GUESTS. ONCE IT WAS INTRODUCED INTO KOREAN CULTURE, TEA GRADUALLY BECAME AN IMPORTANT PART OF DAILY RITUALS AT EVERY SOCIETAL LEVEL.
